News Archive May 2014

News In And Around Limpopo

World Travel Market wraps up

Africa Travel Week concluded on Saturday, May 3, at the Cape Town International Convention Centre.

International buyers were selected from 47 countries, including emerging markets such as India, China, Brazil and Russia, for the show, says Carol Weaving, MD of Thebe Reed Exhibitions Group, which organises the show.

Weaving adds that more than 10 500 appointments took place across the three shows that make up Africa Travel Week. These are International Luxury Travel Market (ILTM), Incentives, Business Travel & Meetings (IBTM) and World Travel Market (WTM) Africa.

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European travellers look to SA for better value

As regional travel within European destinations slows, South Africa is one of the long-haul destinations ‘stealing’ European travellers.

This is according to Stephanie Boyle, spokesperson TripAdvisor for Business, Europe, Middle East and Africa, who explains that European tourists are finding better value in travelling to South Africa rather than their neighbouring destinations.

According to TripAdvisor’s TripBarometer, globally the three most sought-after travel experiences are beach, culture and learning, all of which are available in SA, she says.

Boyle adds that SA should expect an influx of travellers from Austria, Germany, Switzerland, India and France as it is on the wish list for travellers from these countries.

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Marakele welcomes two male lions

wo male lions have been released in Marakele National Park in Thabazimbi, Limpopo, SANParks announced this week.

The lions will complement the pride already in the park. They were translocated from Pilanesberg Nature Reserve in the North West Province to form new coalitions among the lions already in the park.

“Although this will increase the lion population in the park, the main aim is to diversify the gene pool,” said Johan Taljaard, Park Manager at Marakele.

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Limpopo Tourism Products Benefit From 2014 Tourism Indaba

Durban-The 2014 installment of Tourism Indaba has displayed growth by opening the doors to the entire African continent for the first time in its history. As the biggest Travel and Trade show in Africa and one of the top 3 must-attend events of its own kind in the whole world, Indaba continues to attract high volumes of people from various sectors in the tourism sector, including buyers, tour operators, exhibitors, tourism authorities, Provincial Departments, municipalities, etc.

Limpopo's delegation to this all important travel and trade show was led by the Chairperson of the Board, Mr. Mashilo Matsetela. The Head of Department (HoD) of the Department of Economic Development, Environment and Tourism (LEDET), Mr. Solly Kgopong, and Acting CEO of Limpopo Tourism Agency (LTA), Ms. Seipati Tlaka, were also in attendance. Limpopo exhibitors comprised eight (8) SMME's, two (2) partners (Amarula Lapa and Transfrontier Destinations).

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SATSA announces conference dates

SATSA’s annual conference will take place at Spier in Stellenbosch, from August 7-9.

The conference will have speaker panels and discussions surrounding the central theme ‘New Opportunities’.

"We hope to speak to the opportunities available to our sector at present while encouraging lively debate around topical issues that affect the inbound tourism industry," says David Frost, SATSA CEO.

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Fair Trade Tourism launches South African toolkit

Fair Trade Tourism (FTT), together with Dr Xavier Font from Leeds Metropolitan University in the UK, has launched a new toolkit for tourism businesses – the ‘Keep it Real South Africa’ – to help them communicate more effectively about responsible tourism.

The toolkit covers five chapters and features responsible tourism communication case studies from FTT-certified businesses such as accommodation, activity providers, visitor attractions and a tour operator.

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Marked increase in service levels for SANParks Restaurant

South African National Parks (SANParks) is proud to announce that two months after the opening of Mugg & Bean restaurant at Lower Sabie in the Kruger National Park (KNP) there has been a 127.67% increase in this facilities turnover.

This according to SANParks’ Managing Executive: Tourism Development and Marketing, Glenn Phillips, who said this new restaurant operator in Lower Sabie has done exceptionally well in the short space of time since the official opening on 12 March 2014. He said it was equally encouraging to see a marked increase in customer satisfaction levels in such a short period.


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Limpopo Tourism Products Get Tourism Exposure Through Tsogo Sun Book-A-GuestHouse Programme

GAUTENG, VANDERBIJLPARK: Six (6) of Limpopo’s leading tourism establishments participated in the Tsogo Sun Book-a-Guesthouse annual conference which culminated in the Awards ceremony at Vanderbijlpark last week Friday. The theme for this year’s completion was “beyond business”. Limpopo was represented by six (6) products, namely, Masana Lodge, Masai Lodge, Ledimor Guest House, Dinoko Lodge, Zanami Lodge and @peace Guest House.

Book-a-Guesthouse was started by Tsogo Sun’s hotel division as a pilot project in Soweto that assisted six Guesthouse owners who displayed the potential to become successful entrepreneurs. The Department of Tourism saw value in the program from the beginning when it was initially launched by the Minister of Tourism, Marthinus Van Schalkwyk, in 2005.

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SAT marketing must be measurable, says trade

Members of the trade welcomed Treasury’s allocation of R100 million to SA Tourism’ Sho’t Left campaign, which is geared towards domestic tourism. However, while the trade greeted the allocation with optimism, the need for SA Tourism to better link marketing inputs to discernible outputs was also highlighted.

Last month, Treasury announced that R100 million would be allocated to Sho’t Left, R70 million towards marketing SA on the continent and R800 million to marketing the destination around the world.

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Derek Hanekom appointed Tourism Minister

President Jacob Zuma on Sunday named cabinet veteran, Derek Hanekom, as the new Minister of Tourism.

Hanekom was previously Minister of Science and Technology. He received congratulations from many in the tourism industry on Twitter and replied by tweeting: “Hey, thanks for all your kind tweets! Must say, this beautiful South Africa of ours is a great product to sell. Let's do it together!”

SATSA CEO, David Frost, welcomed the appointment. “We are incredibly fortunate to have Derek Hanekom as our new Minister of Tourism. I worked closely with Minister Hanekom when he was Minster of Agriculture in the 1990s when I was at The Premier Group on de-regulating the agro-food sector and building competitiveness. He will bring a considered and balanced wisdom to the sector, and I for one, can’t wait to work with him again.”

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LTA take a girl child to work

Limpopo Tourism Agency in partnership with Seema Rural Youth Development Agency Initiatives and Bokone Circuit will host a delegation of 10 female learners as part of "Take a girl child to work" scheduled to take place as follows:

Date : 29th May 2014
Time : 10H00 Venue :
Limpopo Tourism Agency Head Office, Southern Gateway Extension 4, N1 Main Road. 

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SATSA unveils member-driven website

SATSA has launched a new member-driven website as part of celebrating 44 years of service to the inbound tourism industry.

The new website will feature a fully searchable comprehensive member listing that is GPS map-linked. The listing is aimed at facilitating inbound tourist arrivals into the southern Africa region.

Developed over the past few months, the new website will only provide a complete listing of credible tourism partners and will also act as an information repository for both inbound tour operators in search of tourism services and products as well as travellers looking for their next holiday.

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