We need to tell our good stories, says WTTC president

Feb 23, 2015

The tourism industry is driving peace, prosperity and progress around the world but it needs to share its inspirational stories about the good work that is being done.

This is the message David Scowsill, President and CEO of the World Travel and Tourism Council (WTTC), gave to delegates gathered at the International Institute for Peace through Tourism (IIPT) symposium, which was held recently in Johannesburg.

“We need to shout much more loudly about the good examples to encourage those who are lagging behind.” Scowsill also said the industry had much more work to do. “We cannot rest on our laurels. We need to stand up and be counted.”

Scowsill highlighted examples of achievements in the aviation and hospitality sectors, including lowered carbon gas emissions and energy consumption as well as employing, and in this way empowering, local communities. In the wake of disasters, airlines have also used their freight aircraft to support relief efforts.

Companies were starting to look critically at their supply chains, said Scowsill. For example, some tour operators have a code of conduct that they expect their suppliers to adhere to, which sets minimum standards for sustainable environmental and employment practices.

According to Scowsill, there are many good examples of companies investing in skills training and development, which are core to the future of the sector. “Travel and tourism is a people industry, we offer employment opportunities to millions,” he said, but pointed out that over the next 10 years, as many as 14 million jobs globally were at risk because of a lack of skills. He emphasised the need to invest in skills development.

Article source: www.tourismupdate.co.za

Tell a friend Print this page