Limpopo Wildlife Resorts Media Launch

Aug 17, 2009

Limpopo Wildlife ResortsDuring the 2007/2008 financial year, Limpopo Tourism Parks (LTP) began in earnest to implement the infrastructure programme. Some of these products will be showcased at the product launch on the 1st of September 2009. During the 2007/2008 financial year, LEDET changed LTP mandate.

LEDET took back conservation responsibilities from LTP and charged LTP with the responsibilities of conducting generic marketing whilst focusing on tourism and hospitality services within Provincial Parks. Furthermore, three LIMDEV companies were also transferred to LTP.

Over the last two years, Limpopo Tourism and Parks (LTP) embarked on an ambitious programme to facelift the tourism infrastructure within Provincial Parks. The tourism infrastructure upgrades were ignited by the Provincial Government grant of R50 million meant to address some of the tourism infrastructure challenges facing nature reserves.


These funds were granted during the financial year 2006/2007. In order for LTP to assess the scale and magnitude of the infrastructure backlog, an infrastructure audit work was conducted and revealed that an amount of R362 million was required just to address the top 12 reserves out of a total of 49 provincial nature reserves.

During the 2007/2008 financial year, LTP began in earnest to implement the infrastructure programme. Some of these products will be showcased at the product launch on the 1st of September 2009.  During the 2007/2008 financial year, LEDET changed LTP mandate. LEDET took back conservation responsibilities from LTP and charged LTP with the responsibilities of conducting generic marketing whilst focusing on tourism and hospitality services within Provincial Parks. Furthermore, three LIMDEV companies were also transferred to LTP.  

During the 2008/2009 financial year, a new Business Wing was formed and charged with the responsibilities of rendering hospitality services and   generating revenues competitively within LTP. During the same year LTP approved the Business Strategy, the Business Model and the new identity for the new division.

To enhance this ideal, the Limpopo Wildlife Resorts (LWR) began in earnest to streamline all necessary preparatory work to reposition itself in this highly competitive environment whilst also making sure that its products appeal to market segments beyond its traditional base.

LWR also increased its tourist arrivals from just around 36000 annually to over 140 0000 currently, with source markets predominately coming from Limpopo and Gauteng, with other Provinces and international following suit respectively.

The LWR brand and product launch seek to reposition this LTP product (LWR) as tourism and hospitality force to recon and which provide competitive services within the industry. With the little resources LWR has, it has managed to conduct events that have high provincial and national profile, this as a way to increase tourist arrivals in order to unlock the much needed resources in the near future.

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