LTA Rolls Out Awareness Campaign On Provincial Conventions Bureau (PCB)

Nov 11, 2013

At the beginning of the 2013/14 financial year, Limpopo Tourism Agency (LTA) introduced a new business tourism division, Provincial Conventions Bureau (PCB), which will be responsible for bidding for major business events in the province. The new division headed by Ms. Seipati Tlaka as the Acting Chief Provincial Conventions Bureau Officer (ACPCBO), has already established relationships with other sports bodies, which came to host their respective events in the province such as the 37th National Drum Majorettes and Cheerleading Association Championships and Craven Week Rugby Championships for under 13 and 18. Both events were held from the end of June 2013 to the beginning of July 2013.

The new PCB Division has just embarked on the awareness campaign in the form of district road shows in the province. In September 2013, the division started rolling out the road shows with the first one taking place in Capricorn District at the Ranch Protea Hotel in Polokwane on 27 September 2013. The second one was then held in the Waterberg District at Forever Resorts, Bela Bela on 9 October 2013.

On the 7th November 2013, PCB Division held an awareness campaign at the Tzaneen Country Lodge, where product owners around the Mopani region were targeted as the audience of the event. The purpose of this campaign is to share with stakeholders the rationale behind having the Provincial Conventions Bureau but to also indicate to them that this would be a ‘one-stop shop’ where they would get information, assistance and advise on hosting and organizing business tourism related events in the province.

The Minister of Tourism, Mr. Marthinus van Schalkwyk said, “We want to grow our global market share, which will require government and the private sector to work closely together as partners to share the future of business tourism, to grow business arrivals, and to fulfil the rich potential of destination South Africa as a business tourism destination.”

Tourism product owners were also informed about the funding assistance they could get from the Provincial Conventions Bureau that will serve as funds that assist in winning the bids. Key among things discussed included the following:

  • The importance of the PCB and benefits of hosting events and conferences.
  • The impact of the PCB and hosting of events, which will have an impact on the growth of Provincial economy.
  • The need to have and develop an events management strategy for the Province.

The Provincial Conventions Bureau is still to be launched once the Awareness Campaign has been conducted in all the districts of the province.

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