Reed unveils hosted buyer programme for Africa Travel Week

Feb 17, 2014
Africa Travel Week has announced details of its hosted buyer programme.

The programme creates tailored opportunities for exhibitors to meet with top-level buyers in focused, one-to-one appointments. These buyers are qualified to the three shows making up Africa Travel Week through an accreditation system.

World Travel Market (WTM) Africa’s hosted buyer programme offers 300 senior level travel industry buyers with direct purchasing power the opportunity to attend WTM Africa. These buyers can select appointments with exhibitors prior to the show to enable them to maximise their time at the event.

“We currently have buyers confirmed from 23 different countries including Argentina, Australia, Belgium, Brazil, Bulgaria, Canada, France, Germany and United Arab Emirates,” said WTM Africa Hosted Buyer Manager Paulina Lund.

Incentives, Business Travel & Meetings (IBTM) Africa will host 50 international MICE planners. These buyers are selected from the UK, Europe, North America, South America, Middle East and Asia Pacific. Hosted buyers need to show proven inbound business and are qualified based on budget, type and number of events as well as decision making ability

IBTM Hosted Buyers commit to conduct a minimum of 36 appointments over two days with exhibitors of their choice and exhibitors are also able to request appointments with the hosted buyers they would like to meet.

International Luxury Travel Market (ILTM) Africa offers up to 57 pre-scheduled appointments. ILTM Africa’s qualification criterion ensures that only international luxury buyers with a particular specialism in Africa are invited to the event.

According to Reed, exhibitors at ILTM Africa 2013 saw a return of 12 times their investment.

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