WTM Africa announces event programme

Jan 17, 2014

The line-up of events for World Travel Market Africa includes a responsible tourism programme, sessions presented by the African Business Travel Association and a travel blogger programme.

WTM Africa’s own World Responsible Tourism Programme (WRTP) will form a key component of the education sessions at the show. The programme is put together by Professor Harold Goodwin, organiser of the World Travel Market WRTP in London and will include a pan-African cast of speakers covering core responsible tourism issues affecting the African continent.

The African Business Travel Association (ABTA) has joined WTM Africa as an official education partner. The association facilitates and presents sessions on Friday May 2, covering key trends, developments, challenges and opportunities from South Africa and the continent as well as how these destinations can revolutionise the business travel industry.

Saturday May 3 will see a dedicated session focusing on issues surrounding education within the African travel industry. The session has been organised by Kamilla Swart, Associate Professor from the Department of Tourism and Events Management at the Cape Peninsula University of Technology.

WTM Africa has joined forces with Director of Travel Bloggers Unite, Oliver Gradwell, to bring a dedicated travel blogger programme, where influential travel bloggers will offer guidance on how the industry can best utilise bloggers as a marketing resource.  "Travel Bloggers Unite is delighted to be partnering with WTM Africa for its inaugural show in Cape Town” said Gradwell. “The best practice guidance and insight we offer will give visitors to WTM Africa a competitive edge when working with travel bloggers in the future.”

Other topics of discussion at WTM will include the latest trends in travel technology and the challenges faced within the airline industry.

“Our intention with the WTM Africa event programme is to appeal to a broad spectrum of travel professionals in order to ensure that everyone attending the show can find something of interest,” said WTM Africa Event Manager, Polly Magraw. “The diverse programme will offer our visitors the best insight into the industry and focus on the exciting future prospects for this emerging region.”

World Travel Market Africa is part of Thebe Reed Exhibitions’ Africa Travel Week, which also includes IBTM Africa and ILTM Africa and takes place at the Cape Town International Convention Centre from April 28 to May 3.

Article source: www.tourismupdate.co.za

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