Fair Trade Tourism launches South African toolkit

May 14, 2014
Fair Trade Tourism (FTT), together with Dr Xavier Font from Leeds Metropolitan University in the UK, has launched a new toolkit for tourism businesses – the ‘Keep it Real South Africa’ – to help them communicate more effectively about responsible tourism.

The toolkit covers five chapters and features responsible tourism communication case studies from FTT-certified businesses such as accommodation, activity providers, visitor attractions and a tour operator.

“The potential is enormous to convert sustainability into a meaningful customer experience, if we learn how to market it,” commented Xavier Font, Director at Leeds Metropolitan University.

“FTT is excited about the opportunity that this toolkit provides FTT-certified businesses to more effectively communicate the amazing work they are doing in operating their businesses ethically and in a socially and environmentally responsible manner,” says Kathy Bergs, FTT GM.

The toolkit will be made available on the FTT website.

Article source: www.toursimupdate.co.za

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