
Fair Trade Tourism launches South African toolkit
The toolkit covers five chapters and features responsible tourism communication case studies from FTT-certified businesses such as accommodation, activity providers, visitor attractions and a tour operator.
“The potential is enormous to convert sustainability into a meaningful customer experience, if we learn how to market it,” commented Xavier Font, Director at Leeds Metropolitan University.
“FTT is excited about the opportunity that this toolkit provides FTT-certified businesses to more effectively communicate the amazing work they are doing in operating their businesses ethically and in a socially and environmentally responsible manner,” says Kathy Bergs, FTT GM.
The toolkit will be made available on the FTT website.
Article source: www.toursimupdate.co.za
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